Coffee grinders & roasters
Al-Fanous
Manufacturing industrial coffee grinders and roasters in Egypt, with a presence in Syria.
CEO
Taking new clients this month
Ads that bringprofit,not likes
I'm Soubhi, an entrepreneur before I'm a marketer. I'm CEO of Al-Fanous and I manage ads for 30+ brands across Egypt and the Gulf. I tell you the truth about your ads, in numbers.
$200K+Ad spend I managed myself
8.5xAverage return on ad spend
120+Campaigns launched
30+Ad accounts I run today
Live boardLast updated: Oct 21, 2026
166,626EGPpeak monthly ad spend (July 2026)
30ad accounts under my management
17campaigns spending this month
1,988,880EGPverified spend on Meta alone
Real numbers from Ads Manager, not estimates.
Why me
I'm a business owner before I'm a media buyer. I'm CEO of Al-Fanous, and I own a trading and distribution company and a marketing company. Every dollar my companies spend on ads comes out of my own pocket. So I never advise a client on anything I haven't tested. I test with my money before my clients' money.
Soubhi Abo BakrEntrepreneur and performance marketer
Business owner
CEO of Al-Fanous, Egypt
I know what an ad that doesn't convert really costs, because I pay for it myself.
Agency experience
Operations Manager at an Abu Dhabi ad agency
I ran operations and led the whole team of media buyers, designers and editors across 30+ ad accounts.
AI-powered
Ads run with AI tools
I analyse performance and catch problems with AI tools, so we move faster than the traditional way.
BusinessesI run myself
Trade and manufacturing aren't a hobby for me; they're my daily work. They teach me what rent, inventory and cash flow really mean, not just ads.
Cosmetics
Al-Wafaa & Falez
Wholesale marketing and sales to cosmetics traders and shops across every Egyptian governorate.
Marketing & sales
Real data from Ads Manager
Theoperations room
This is what my work looks like from the inside. Every account I run, combined. Real numbers, no client names. Pick a sector and watch the numbers move.
2,188,224+EGPad spend managed
73,226,035ad impressions
1,768,974clicks
128,224messages, orders & leads
Monthly spend, EGP
Meta only; TikTok, Snapchat and Google aren't counted. Furniture and real estate spend includes accounts I ran with partner companies; the chart shows only the part verified on my own accounts.
Brands I'veworked with
Furniture, fashion, beauty, restaurants, manufacturing and real estate, across Egypt, Syria, the Gulf and Turkey, directly and through agencies.
- My businessesAl-Fanous EgyptAl-Fanous SyriaAl-WafaaFalez
- FurnitureDivan FurnitureFayed FurnitureCurva FurnitureGhazl El ShamMesr El Sham
- Fashion & bridalDiala BridalYoussef DressMomentoNada ClothesTaraf
- Beauty & clinicsMime Beauty SalonVitta ClinicArak Clinic
- Real estateProperty HillsWin HouseHani ShakraGold Trust
- Restaurants12+ restaurants in Saudi Arabia
- Other sectorsSyria StationArcadia SpaceNooh OpticsRawdat Al-BahjaIconEyes On City
How I canhelp you
Pick the way of working that fits your stage.
Full campaign management
For owners who want results without the headacheI take over your Meta, Google, TikTok and Snapchat accounts, and the results become my responsibility.
- A plan built on your real profit margin
- Weekly creative and audience testing
- Pixel and tracking set up properly
- A weekly report in the language of profit
Consultation & account audit
For business owners and media buyersWe open your ad account together and you leave with a written plan: what's burning your budget and what to fix first.
- Campaign, pixel and creative audit
- The three biggest problems in the account
- A written plan for next month
Ad creative
For brands whose creative is holding them backMy team produces videos, designs and landing pages built to sell, not just to look good.
- Reels and UGC videos
- Ad designs
- Fast landing pages
AI-powered ads
For brands that need to move fasterI run accounts and analyse performance daily with AI tools, spotting opportunities and problems before they cost you.
- Daily performance analysis
- Early problem alerts
- Faster budget decisions
Websites & stores that sell
For brands whose ads land on a weak pageI design and build fast websites, stores and landing pages, wired to the pixel and tracking from day one. I built the Al-Fanous and Falez websites, and this one too.
- Company sites & online stores
- Campaign landing pages
- Pixel, CAPI & GA4 setup
- Speed and Arabic/English SEO
Websites I built
Al-FanousCoffee grinders & roasters
FalezCosmetics
This websitethe one you're browsing now
How wework
Four steps, each with a number we hold ourselves to.
- 1
Understand the business
Product, margin and customer. Before we touch the ads.
- 2
Build the plan
Budget, channels, messaging and target numbers.
- 3
Launch and test
Several creatives and audiences; the numbers pick the winner.
- 4
Scale what's profitable
Cut losers fast and move budget to what brings orders.
Your ad account,out of 100?
8 questions, one minute. You get a real score and the weak spot that's costing you money.
0/100
Behindthe scenes
Real work with the production team, not stock photos.
Frequentlyasked
Can't find your question? Message me on WhatsApp.
It depends on the product and market. In the consultation we work out the budget that gives you enough data to decide, instead of spending on guesses.
I've worked across furniture, fashion, beauty, restaurants, manufacturing and real estate. If you sell a clear product or service, we can most likely work together.
The first two weeks are for testing and learning; then we scale what works. Be careful with anyone promising guaranteed results from day one.
We open your ad account together, audit campaigns, pixel and creative, and you leave with a written plan for the next month.
Online with clients across Egypt, Syria and the Gulf, with in-person meetings in Egypt when needed.
Ready to stop burning your budget?
Let's talk
Message me on WhatsApp with what you sell and your monthly ad spend, and I'll reply with the first step you should take.
Book a call on WhatsAppOr call: +20 101 358 1044 +20 155 500 5383